Branding & identity 

Does your business depend on your reputation? Does your growth depend on your company being trusted and remembered in the marketplace? Your brand represents the sum total of your personality, expertise and values. It’s your most valuable asset, so make sure every piece of communication drives it home.

 

Whype are experts at growing customer loyalty by creating loveable, dependable brands. Through smart insights, brand interrogation and stand-out design, we help you understand your values and qualities, and communicate them across all your consumer touch-points.

We help businesses succeed by creating, managing and displaying distinct brands:

  • Brand development
  • Logo creation
  • Corporate identity: Stationery, subsidiary logos
  • Brand guidelines: Rules for use online and across other media

Creating or honing your brand

By understanding your business and its aspirations we can define where your brand currently is, before shifting it to where it should be. To build an effective brand strategy, we start by creating a brand wheel which acts as a blueprint for the remaining brand development process. 

Logo creation and corporate identity

A good corporate identity should be easily and quickly recognisable, representing the qualities of the brand and reinforcing them to the consumer. It’s your visual ambassador and it should speak for your company when you’re not there.

Put simply a corporate identity will reflect your personality through:

  • carefully considered fonts
  • intelligent use of colours and symbols
  • a consistent message

Brand guidelines

To build a trusted, professional image, your corporate ID must be used consistently across all marketing communications – within your organisation as well as outside. Whype create brand guidelines that detail exactly how the ID should be used –  whether it's online Web 2.0 design, offline exhibitions & display, advertising or direct mail. We can also helped train your marketeers to get the best quality from their design partners.

As branding and design consultants, we’d be happy to discuss how we can create, improve or manage your brand to make your business more successful. Please contact us to arrange a free, no-obligation initial meeting.

 

Videos like these are really simple to produce, great for your web presence and don't require a big budget or a big headache. Prices start at £150 + vat.

FOR THE RIGHT image CONTACT info@whype.co.uk