Branding and identity

Does a high proportion of your business come from your reputation and from word of mouth? Do people who approach your company, do so because of your name? Is it important that potential customers have confidence in your capability, in order for them to buy? In the transparent world in which we live, having a good reputation is more important than ever before. When it comes to reputation, every aspect of your company matters, including the image you convey. If visually you are not communicating the right message, you can be damaging your reputation even before you have spoken with a customer.

Whype offer a design consultancy that can help grow your business through branding and corporate identity on the web and offline, so that your brand carries the distinct quality or character which makes it stand out in the market.

The way a brand is created through design, managed and displayed is crucial to a business’s success. We make it possible for companies to improve their brand by communicating the values and qualities that are integral to their products and services. Also by understanding a businesses aspirations we can help to move the brand into the arena they are aiming for, making it easier to develop consumer confidence in the marketplace. To build an effective brand we start by creating a brand wheel which acts as a blueprint.

A brand is a symbolic representation of a company, product or service. A corporate identity, serves to create visual associations and expectations for the consumer or client. Put simply a brand should employ:

  • an identifiable logo
  • carefully considered fonts
  • perfect use of colours and symbols
  • a consistent message

These must be used consistently across all marketing communications. Choosing the right creative agency that will work with you to develop and design your brand can be a leap of faith. Whype are very experienced and have helped many clients to understand the process. We have also helped train marketeers, for many organisations, to understand how to get the best from their design partners.

Whype will be more than happy to help you with any branding and ID requirements, whether it's online Web 2.0 design or offline Exhibitions and Display Design. Please contact us to arrange a free, no obligation initial meeting in our office or at your premises as a first step. We are sure as branding and design consultants we can help you see how the right identity can make all the difference to your business's success.

 

FOR THE RIGHT image CONTACT info@whype.co.uk