Kathmandu are a an outdoor equipment and clothing manufacturer and retailer. Born in New Zealand they have grown to be the biggest outdoor brand in NZ and Australia and now have six stores in the UK. We started working with the UK marketing department in 2007.
Our Role
Kathmandu have a large marketing resource in New Zealand but due to workloads and timezone differences supporting the UK was difficult. We started working with Kathmandu UK on a project by project basis as extra support. After a short settling in period we quickly became their outsourced design department taking care of all the point of sale design as well as producing sale catalogues and promotional flyers.
In the client's own words
"Whype has provided us with the responsive design resource that our growing retail business needs and has played a crucial part in our recent success. Whype have given us fast turnaround on sometimes complex design jobs, and speed has never been to the detriment of quality design output that is harmonious with our brand ethics and business goals. Whype were quick to understand our brand design parameters to the point that it now feels like Whype are our in-house design resource!" Luke Hayward, Marketing Manager, Kathmandu UK.
Results
Kathmandu's competitors in the UK have seen a downturn in sales whilst they have had an increase of sales and footfall in their shops. It has been because of this success that they have opened 2 new stores in the last year and are about to launch an online shopping facility. Information provided by Luke Hayward, Marketing Manager, Kathmandu UK
