The Chartered Institute of Marketing is an industry leading body for marketing and business development and they offer marketing qualifications which are recognised globally. Marketing within the higher education market has grown in importance as the education marketplace has changed so significantly both nationally and internationally. The CIM responded by setting up a a new national marketing forum for marketers within higher education.
Our Role
The CIM were introduced to Imperium by Heist. We worked in partnership with Imperium who managed the client relationship. Whype created the identity and branding for the launch of the group as well as the launch website, flyers and brochure.
Results
The turnaround of the project was quick as the deadline for launch was absolute. The client was given some initial design ideas to choose from and once the style was chosen the whole project was completed within approximately six weeks. The launch event was a success and the group has gone from strength to strength. The website has grown and become part of the main CIM website. They have even created a LinkedIn group forum which is also a thriving hub of activity and conversation.
