Bluesky Systems were originally a security systems supplier and fitting organisation. They evolved into a home cinema and automation company supplying everything from televisions and high spec hi-fi. They now design fully integrated entertainment, control and security systems for homes and business.
The Challenge
We had to create a new brand for the existing company that would suitably portray their position as very expereinced fitters working with cutting edge technology and the latest styles and designs. Included in the marketing mix was advertisements, brochures, website, posters, signage and van livery.
The Solution
We applied a very modern style to the identity which reflected the cutting edge technology. The overall feel of the brand was to keep things clean and minimal and let the products speak for themselves. None of the marketing material produced was intended to 'sell' to the consumer, but rather present and inform. This understated approach has helped to position Bluesky Systems as the company of choice for very affluent individuals and businesses who simply want the best and are prepared to pay for it.
Results
Whype have helped us to generate the right kind of business by helping us to rebrand the company. After launching the new brand we quickly picked up a few large key projects which have helped us to grow our business even during the economic downturn - Andy Bray, Managing Director, Bluesky Systems
