Whype Articles

These days, many believe that if you don’t have a strong web presence and an attention grabbing website then your business is virtually invisible. That may or not be true, but what is indisputable is that some great businesses are simply not getting the web attention they deserve. Your business may have great services, excellent products and unequalled solutions, but if your potential customers aren’t finding you then you are clearly missing out. So the challenge is this: how can you make sure that someone looking for your products or services can actually find your website before they find your competitor’s?

The internet can be likened to a huge and trackless wilderness for many people, so if you can signpost the way as easily as possible for them, then many will find their way to your door and look no further.

So here are six great ways to make sure your customers find your site, your products or services, and stick around long enough to start buying:

1. Create loads of valuable, compelling contenton your site. The more content you have, and the richer it is, the longer your customers will stay on your website. Everyone in the wilderness of the web is looking for somewhere homely and welcoming, so make sure your site is the one that makes them feel comfortable and interested as soon as they arrive. You’ll need to consider which keywords to use, and how often, as well as building in clear and appropriate links both within the site and externally. And don’t forget metatags. Remember that however good your search engine optimisation might be, you’ll still need regular, new and stimulating content on your site to keep it near the top of the rankings - so be sure to update regularly.

2. Direct customers to you. Send out messages via your blog and use Twitter regularly, ensuring that both use engaging and thought provoking content. Also consider webinars and podcasts. These are the signposts in the wilderness which will guide your customers to you time and again. If you take time to think about the language you are using then your words should be crafted to keep readers interested enough to want to return in the future.

3. Reach out and make contact with your customers. Keep in touch via e-mails, direct mail, advertising,telemarketing,and events. These approaches are like your scouts, out in the wasteland looking for customers in need of help. Through these means, you can often find customers who may not have been necessarily looking for you directly, but it is another opportunity to showcase your products and solutions when they find you.

4. Create multiple trading posts. In other words utilise the power of optimised landing pages, LinkedIn profiles, Facebook pages, a blog, and search engine optimised pages throughout your site. The internet is a big and sometimes confusing place, so why not give wandering customers even more chances to find you? Social media such as Facebook have become a key route to market, and LinkedIn has great penetration amongst business users.

5. Clearly mark the routes to the information using clear navigation and clean design. It’s no good bringing your customers in from the cold if they then can’t find what they need. Make sure you have a clear structure to your site, so that new visitors can see at a glance how to get to what they need.

6. Give your visitors easy ways to get in touch through online forms and clear contact details. They may have questions your site doesn’t answer, and if they’re prepared to talk to you direct, you’ll have a great chance of selling to them.

If you’d like to help your customers come in from the cold, but you need some help doing it, please get in touch and let us be your guide through the wilderness.